Reps are responsible for growing sales in a designated territory. They are evaluated based on sales volume, percentage of quota attained, or similar metrics.
Management will expect frequent communication, completion of reporting requirements, and a robust sales pipeline. Most importantly, they are responsible for all Associate Rep activities described in our last post. Check that out if you haven’t already.
The customer views the Rep as the liaison between a company’s product offering and their hospital. They will serve as a subject matter expert, clinical consultant, and customer service resource.
The ability to provide reliable and timely follow-up is essential.
In future posts, we will break down the typical medical device sales cycle so that you can better understand the nuances of the work. If you can’t wait, check out our Breaking Into the Industry program here: http://bit.ly/BITIP